Synergy in the workplace can be defined as the collaboration of individuals to combine their efforts in order to enhance their achievements and produce the best results.
By understanding and encouraging synergy, business owners and managers can create a productive work environment. Synergy makes teams stronger and fosters the highest level of performance. The level of synergy impacts how a business performs internally, but it also affects external relations. Businesses work together all the time, and great synergy between two companies creates great outcomes.
Synergy is the concept that the value and performance of two or more individuals combined, will be greater than the sum of the separate individual parts.
GoPro & Redbull – The Dream Team
GoPro and Redbull’s co-branding agreement is a great example of synergy between two companies. They both have aligned values and goals, as well as a similar demographic. They share 1 mission, 1 vision – the thrill seekers and adrenaline-junkies among us rejoice!
Great partnerships like this can create fantastic results, and opportunities fuelled by pooled resources can benefit everyone involved.
Watch something cool below!
How do you build synergy with a business partnership?
According to Rolling Stone magazine, a successful and synergetic business partnership is created by “great communication, shared values and an equal understanding of the end goal”.
Here are some extra suggestions to ensure you the most successful, bountiful business partnership!
- Ensure all parties are heard
- Discuss each other’s end goals
- Set clear expectations
- Agree on a definition of “success”
- Resist being self-centred
- Synchronise your social-media strategies
- Find a mutually beneficial financial solution
Partnering with the right company may be the next step in your own company’s evolution. Your partnership’s future will depend on how you approach, build, and maintain it. To make your partnership last, follow these steps to create something that both partners can truly build together.
Let’s look at how we can foster synergy and harmony from an internal perspective.
The people on your team hugely impact the service and customer experience that you provide as a whole business. Not only do the people on your team have an effect, but the relationships within that team do too. How people interact with one another, work together and even how their values align can support or damage the results you produce. If synergy and harmony within the business is not a focus, this can impact the quality of your service. The way in which your people interact with each other can have a positive or negative ripple effect throughout the company.
Think about how you can create synergy within your team. Have you noticed 2 or 3 people who work particularly well together? Do you know why? Has there been some conflict within the group? Do you know why?
Team synergy has an extraordinary impact on business results.
– Patrick Lencioni
Here are some tips to encourage synergy and harmony within your business.
- Know and understand where your employees stand out, and then put them in a position to do so.
- Create a company mission/vision statement. When all parts of the company are working together toward a shared outcome, synergy happens!
- Foster team collaboration. Make time for team bonding, encourage conversations and opportunities to co-create.
How can we help?
If you’re a business owner looking to improve the synergy within your team and foster more harmony, you can book a complimentary coaching session with Bev Howard, our resident Business Growth Specialist at ActionCOACH Southport who will take you through the top 5 things you can do to improve synergy within your business.
Book a complimentary coaching call through this link – https://calendly.com/actioncoachsouthport/interview?month=2022-07&date=2022-08-25
Alternatively, if you’re looking to network and meet with new business owners to spark some synergy – you can sign up to one of our FREE business seminars like our “6 Steps to Building a Better Business” happening on July 21st, at the Bliss Hotel from 9am-12pm (even the bacon sandwiches are on us).
Use this link to get your free place and start your business education journey – https://southport.actioncoach.co.uk/events/6-steps-to-building-a-better-business/.
Find the rest of our events here – https://southport.actioncoach.co.uk/events/
Make great things happen!
